Instagram launches its own version of YouTube

Instagram launches its own version of YouTube

Instagram launches its own version of YouTube

Instagram dropped its answer to YouTube on Wednesday, and the timing couldn't be riper. Systrom said Wednesday that Instagram now has 1 billion monthly users, and the Pew Research Center recently reported that 72% of United States teenagers say they use Instagram.

IGTV will enable any user to upload long-form videos and will also include "channels" from video "creators", similar to a format employed by Google-owned YouTube.

IGTV is a separate tab within Instagram where users can post vertical, full-screen videos that are as long as 60 minutes. It's now real, and most users already have access to it. IGTV, short for Instagram TV, is the latest addition to what used to be only a photo-sharing social network a few years ago. Unlike YouTube, all the videos are vertical and videos in the IGTV app will start playing as soon as you launch it.

In a world which is increasingly mobile, it may be a smart move by Instagram to cater to the unique characteristics of mobile devices in order to take on a behemoth such as YouTube, though it remains to be seen if the strategy pays off. Through the new app, you'll be able to watch videos from people you follow and creators Instagram thinks you'll be interested in. Dubbed IGTV, it is expected to roll out in coming weeks.

Instagram shared that it has reached one billion daily users on its main app.

IGTV is focused on vertical videos-videos taller than they are wide-meant to be consumed by users who are holding their phones upright.

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Besides giving Instagram another potential drawing card, longer clips are more conducive for video ads lasting from 30 seconds to one minute.

One of the more popular influencers, tech host Marques Brownlee, said Instagram invited him to meet with executives and preview the new app.

Instagram held an event in San Francisco, California, to unveil the new standalone app. We'll let you know when the Android app shows up. Also like TV, IGTV has channels.

"When you watch longer video, you need a different context", Instagram co-founder and CEO Kevin Systrom told The Verge. Instagram has always been a place to connect with the people who inspire, educate and entertain you every day.

Videos on IGTV also follow the current Instagram guidelines, meaning no nude, violent, nude, discriminatory, or hateful content can be posted.

Instagram just unveiled a new way to help it compete with the likes of YouTube and Snapchat. That's why, he said, Instagram chose to let people choose how they want to interact with IGTV, instead of forcing them to use a separate app. We hope it brings you closer to the people and things you love.

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