IHOP or IHOB? Online Followers Confused by Restaurant's New Campaign

IHOP or IHOB? Online Followers Confused by Restaurant's New Campaign

IHOP or IHOB? Online Followers Confused by Restaurant's New Campaign

IHOP is rebranding to International House of Burgers, but ROH wrestler Cheeseburger - a self-proclaimed burger expert - says it was a questionable decision.

Last week, IHOP shook up social media by announcing that it would change its name to "IHOB," which, let's face it, doesn't scan as well as "IHOP".

IHOP, which recently changed its iconic name to IHOb, has revealed what the new consonant stands for: "burgers". "Lunch follows (with 28 percent) and then dinner (16 percent) and late-night service (seven percent)".

"Burgers are a quintessential, American menu item so it makes ideal sense that IHOP. would go over the top to create a delicious line-up of quality burgers", said Nevielle Panthaky, the chain's culinary chief. You know, because everyone goes there for the burgers? "We're always going to be IHOP", he said moments after saying they weren't IHOP.

Could it be marketing genius or one of the most talked about branding blunders brandished by a breakfast joint?

The wait is nearly over! - today, we find out what the mysterious "B" is all about in Ihop's name change.

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If you were looking for IHOP's Twitter account (as this reporter was), you'll find nothing but a ghostly image of the past, and you'll be redirected to the new IHOb account, as the company officially renamed itself Monday morning.

IHOP-erm-IHOb's new Ultimate Steakburgers are made with 100% USDA choice black angus beef.

IHOP's splashy but temporary renaming to IHOb is burning up the Twitter trending charts and drawing smack talk from the likes of Wendy's, Denny's and even beef sandwich-fillings brand Steak-umm.

Not really. Rebelez said IHOP will remain family-focused, while Applebee's will still be a place to go with friends to get a beer and watch a game.

Outlets like CNNMoney wondered why a company whose parent company's stock had risen 25% in the past year would bother changing its name-a move often reserved for mergers or companies in trouble.

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