Amazon Fire TV Cube unveiled

Amazon Fire TV Cube unveiled

Amazon Fire TV Cube unveiled

Amazon is also giving a $10 credit for Prime Video to customers who purchase and register their TV Cube by July 1.

Amazon says Fire TV Cube enables hands-free TV controls using infrared technology, cloud protocols and a feature of HDMI cables designed for controlling consumer electronics devices.

Experience true-to-life picture quality and sound with access to vivid 4K Ultra HD up to 60 fps, HDR, and the audio clarity of Dolby Atmos.

The Fire TV Cube is now available for pre-order in the USA for $119.99 and ships with an IR extender cable and Ethernet adapter starting June 21. It costs $119.99, with pre-orders starting today, but Prime members can pre-order it for a discounted price of $89.99 until tomorrow. Amazon Prime members can pre-order Fire TV Cube on June 7th and 8th at a special price of $90 and it can also be pre-ordered together with the recently announced Amazon Cloud Cam for U.S. $199.98. With that said, the set-top box can be asked to switch to a specific channel, whereby, the Fire TV Cube will initiate commands in communication with the cable box.

Amazon's smart speaker is available in two versions - the full sized $180 (£145) Echo shown here, and a smaller, $50 (£40) version called the Echo Dot. The Fire TV Cube, like an Echo speaker, will instead always be listening for voice commands.

The Fire TV Cube is a new streaming box with Alexa built right in.

"You'll never guess how we came up with the name", Marc Whitten, vice president for Fire TV, deadpanned in an interview.

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The best part of the Fire TV Cube, for all that's baked inside, is probably the price point.

Nvidia's Shield also offers hands-free streaming using Google's digital assistant. Getting people to use Alexa keeps them tied to Amazon's services and ultimately buying more from the online retailer.

A light comes on to remind you that it's listening.

'And, it's just the beginning.

This is actually an interesting device and it finally allows Amazon to compete with the various Android TV set-top boxes and smart TVs.

Users will need to have some gear in order to take advantage of a few different commands. An Xbox One can turn on your TV when you use a controller to turn on the console itself, or a Blu-ray player can adjust a TV's volume.

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