Sears, Amazon Partner Up For Tire Delivery And Installations

Sears, Amazon Partner Up For Tire Delivery And Installations

Sears, Amazon Partner Up For Tire Delivery And Installations

The department store chain said Wednesday that it will soon start delivering and installing auto tires for customers who purchase them on Amazon's website.

The tire installation service is 47 Sears Auto Centers in eight markets, including Chicago, Dallas, and NY and will eventually roll it out to all 400 of its auto centers nationwide in the coming weeks.

Sears (SHLD) stock jumped after the discount retailer expanded its alliance with online retail behemoth Amazon.com (AMZN) to offer full-service tire installation.

The retailer branded the initiative as an expansion of its relationship with Amazon. Lampert, who announced the deal at Sears' annual shareholders meeting, said he was trying to reach a new customer base through Amazon.

Sears Auto Centers will install and balance any brand of tires purchased on Amazon.com, including Sears' own DieHard brand. 47 locations will first offer the service but the plans are to have it available on more than 400.

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The client then gives 3 appointment times which can be convenient for the installment.

A Sears spokesman spoke to CNBC and gave details on the process.

The business said it's about 2,100 specialists in its Automobile Centers across the country to perform bicycle installations. Last year, Amazon started selling Sears' Kenmore brand of appliances such as ovens and washing machines as well as DieHard auto batteries. As part of the buying experience, Amazon's customers will also be able to book a time and date for the tire installations. The company has in recent years sold off a number of key assets to protect its liquidity amid steep sales declines.

A few months later, Sears announced that it would sell its DieHard branded products through Amazon. The partnership also includes other tires that are ordered through the online retailer.

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