Spotify Announces Enhanced Free Tier, New App Version and More

Spotify Announces Enhanced Free Tier, New App Version and More

Spotify Announces Enhanced Free Tier, New App Version and More

"The mobile free tier has stayed exactly the same since 2014", he said, adding that "discovering music in shuffle mode is a tricky proposition".

More personalisation. People tell Spotify what songs and artists they love, then it gives them music recommendations based on their taste, and personalised playlists made just for them.

Additionally, Spotify said that the app would now assist users in creating their own playlists by recommending songs similar to those they've already added. It will also impact the battery less.

"We will continue to invest in our advertising products in order to create more value for advertisers and our Ad-Supported Users by enhancing our ability to make advertising content more relevant for our Ad-Supported Users", the company filing says.

"The free experience on Spotify is becoming a lot more like Spotify Premium", said Babar Zafar, vice president of product development, during Tuesday's Spotify presentation in NY.

-- On-demand playlists We want all users to have more control over the listening experience so everyone can both discover new artists and return to old favorites. He also pointed out that 71 percent of Spotify's monthly active users - 157 million worldwide - are under the age of 34.

The previous Browse and Search sections have been rolled into a single new Search section with more visually attractive categories for essentials like top charts, new releases, genres, etc.

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Along with the increased appeal to the free user account, Spotify will also apparently start offering a low-data feature with its app.

The announcement was made during a recent event in NY, where Spotify provided several interesting details about its service.

Spotify said the new freemium experience will be rolling out globally on Apple and Android to all markets in the coming weeks. In the app, there will now be a Data Saver toggle which you can turn on to reduce the amount of data consumption by up to around 75%.

So far, the company has announced no changes to its Premium service which is a bit rough as these subscribers are generating the revenue that allows the freeloaders to get access.

It's worth noting that no one at the MobileSyrup office has been able to download the updated version of Spotify yet.

Users pay between $5 and $10 for a paid subscription to Spotify.

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