Best Buy, Amazon team up to sell smart Fire TVs

Best Buy, Amazon team up to sell smart Fire TVs

Best Buy, Amazon team up to sell smart Fire TVs

Amazon has announced a tie-up with Best Buy to sell a handful of smart TVs built on Amazon's very own Fire TV operating system (OS).

While Amazon and Best Buy both sell a lot of TVs online, he said consumers still like going to physical stores to make such purchases, a significant acknowledgment from one of the world's richest men who has made much of his fortune from selling products online.

In a prepared statement, Best Buy CEO Hubert Joly said that the partnership between the retailer and Amazon would "enrich the lives of" its customers. "These Fire Edition smart TVs by Insignia and Toshiba deliver handsome visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa".

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The arrangement will see Best Buy feature the Amazon-powered TVs in stores and on its website. "In this iteration, Best Buy gets new devices that will drive foot traffic into its stores, and Amazon gets a brick-and-mortar showroom for more of its proprietary products".

It was only a few years ago that Best Buy was on the Death-by-Amazon watch list. You'll have all of your normal TV functions but with the addition of Fire TV which can access content such as PlayStation Vue, Hulu, Netflix, Vudu, Plex, and more. Tens of thousands of Alexa skills are already accessible today, allowing you to have unbelievable entertainment experiences, view and control your smart home connected cameras, lighting, security systems, and more. The new TVs will be coming to Canada later this year, the companies said.

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Best Buy already stocks and sells a range of Amazon Echo, Fire, and Kindle products, and it showcases them prominently in stores and in marketing material. Amazon, like Google, uses their digital assistant to meet the desires of the end user as closely as possible. The products will be available in the U.S. and Canada starting this summer.

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