Google wants to modernise email with AMP for Email

Google wants to modernise email with AMP for Email

Google wants to modernise email with AMP for Email

As Google sees AMP, it's the answer to heavier and heavier webpages and a subpar mobile browsing experience. But there's a downside as well, that can't be ignored. This will bring up the standard looking Google search results page. In a sense, it's exactly like Google Search, but the underlying pages are mobile-optimized, really fast and use a fraction of the data and bandwidth that normal web pages would. In other words, you won't be able to pull up AMP Stories from your desktop browser.

Of course, Google is also planning to integrate AMP for email with its own Gmail service, something that should happen later this year, Sahney said.

The feature seemingly won't notify you if an email has been updated, but will instead do it automatically and quietly so "content is accurate whenever a user looks at it", according to a blog post written by Aakash Sahney, a Google program manager.

The newly launched AMP Stories format is an addition to the AMP Project and allows content publishers focused on mobile to deliver news engagingly and visually.

"The mobile web is great for distributing and sharing content, but mastering performance can be tricky", Galfi wrote.

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All the way back in 2015, high-speed internet on the mobile platform was not an option for most users.

"AMP stories aim to make the production of stories as easy as possible from a technical perspective", Google said. AMP for Email is open, so other email clients can use it as well, the post said.

The company today announced an AMP developer preview for Gmail. Examples of newer interactions could include the option to submit an RSVP to an event, schedule an appointment, or fill out a questionnaire right from the email message itself. It says companies like Pinterest, Booking.com and Doodle are developing new experiences for consumers using AMP for Email and their work will soon start appearing on inbox of users. Based on a diverse architecture using Javascript, HTML and open source technologies, AMP is created to serve up mobile-optimized content (and ads) with minimal data requirements on mobile networks.

While this technology is still in the early stages, Google claimed that it could change the way people send and read emails.

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