Netflix dropping The Cloverfield Paradox immediately following Super Bowl

Netflix dropping The Cloverfield Paradox immediately following Super Bowl

Netflix dropping The Cloverfield Paradox immediately following Super Bowl

The ensemble cast includes including Elizabeth Debicki, Daniel Bruhl, Gugu Mbatha Raw, Chris O'Dowd, Ziyi Zhang and David Oyelowo. "Movies treated like high-profile advertisements, slotted into post-Super Bowl premieres as if they're ads for corn chips or high-fructose sodas". ABRAMS under their hat, director Ava DuVernay seems to have been the one person clued into The Cloverfield Paradox's big launch.

As ScreenRant points out, Pegg's voice is one of the first things you hear when watching The Cloverfield Paradox.

Who saw this one coming? Next, a woman suddenly appears in the walls of the station, with wires and power lines running through her as if she just materialized there. That wasn't a surprise, but what followed was: Netflix made the film available to stream immediately after the game ended, putting it in direct competition with NBC's This is Us.

The Cloverfield Paradox is said to have had behind-the-scenes woes, something that Slate's Sam Adams picks up on, writing it "has the earmarks of massive retooling". Rather than waiting, Paramount may have chose to release the movie on Netflix in its current form.

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The J.J. Abrams-produced project has been kept under wraps at Paramount Pictures - a strategy used for previous instalments Cloverfield (2008) and 10 Cloverfield Lane (2016) - but Netflix had not been involved in such releases before.

The unexpected release of The Cloverfield Paradox comes at a time when theatrical attendance is falling, making theaters and distributors increasingly reliant on reliable, generic franchises.

The third movie, once titled "God Particle", was tweaked to fit into Cloverfield universe. This all adds up to a weird situation where dozens of new movies are technically available on Netflix, but may not find an audience because people don't know about them. He goes on to write, "There are solid, fascinating ideas roaming around aimlessly in 'The Cloverfield Paradox.' In a better movie, it would have been nice to see them get off the ground". Trouble is, The Cloverfield Paradox didn't even have the decency to give us that luxury this time around. If you still haven't watched the movie for yourself, though, you really should; the last few seconds with punch you right in the gut.

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