Snapchat to allow Stories on Twitter, Facebook

Snapchat to allow Stories on Twitter, Facebook

Snapchat to allow Stories on Twitter, Facebook

Snap said that starting in the next few weeks, in tandem with a broader rollout of its redesigned mobile app, it will add a new share option to Story tiles in its Discover section.

For now the announcement doesn't relate to sponsored or branded videos or imagery, however given that all of Snap's advertiser products have evolved from consumer products it doesn't seem unlikely that in time the feature could evolve. Users will see a special icon next to a person's name if they take a screenshot or recording of your story.

A born-and-raised Angeleno who graduated from New York University, he now lives in Los Angeles.He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch.

Snapchat have announced they are rolling out a new feature on the app that kind of defies the whole actual point of Snapchat. Our Stories and Search Stories that you share will only be viewable for 30 days with the link, and Official Stories will expire after just 24 hours. You will be able to share your stories via text messages, iMessages, email, etc., by grabbing the URL.

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To do this, users should open the app and press and hold the Story's icon in the Discover portion of the app.

This is the first time that people who don't have Snapchat accounts can see Stories created on the platform (besides when looking at their friends' phones). At the very least, it'll inform you who to block or report. Instagram is giving users this tool to help identify who is harassing them.

Meanwhile, Snapchat has reported lower-than-expected 178 million daily active users in the third quarter ended September 30, 2017. Stories that appear in Search typically appear in the order of what's relevant to you, trending, or happening nearby. If finding your favourite Snapchat filter is the worst thing that happens to you today, it has been a good day.

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