YouTube cracks down on Tide Pod challenge videos

YouTube cracks down on Tide Pod challenge videos

YouTube cracks down on Tide Pod challenge videos

YouTube has now said it is removing Tide Pod Challenge videos because they encourage "dangerous activities". Previous examples include the cinnamon challenge which had people trying to ingest copious amounts of the spice for no apparent reason.

P&G also issued a statement, noting that the pods are used safely in "millions of households everyday" and urging people not to eat them.

The unsafe social media in which teens film themselves eating Tide Pod laundry detergent capsules, has led to health officials warning against participating in the craze after a spike in ingestion cases. The meme continued to rumble around various corners of the internet until a 2017 College Humor video titled "Don't Eat the Laundry Pods".

A Lincoln doughnut shop has come up with a Tide laundry pod lookalike - and this one you're encouraged to eat. Eating detergent for the sake of views doesn't seem like a very sound decision, to be honest.

At the time of publication, there are still videos of the challenge on the Internet, but in an effort to help put a stop to it, GoodHousekeeping.com has decided not to show them in this article.

"YouTube's Community Guidelines prohibit content that's meant to encourage risky activities that have an inherent risk of physical harm", a Google spokesperson said in a statement.

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Today YouTube said it was working to quickly remove Tide Pod videos as they encouraged risky behaviour with an "inherent risk of physical harm".

If you're itching to get in on the (highly dangerous) Tide Pod Challenge without any of the life-threatening side effects, a few creative restaurateurs have your back.

Poison control centres in the USA received more than 50,000 calls about liquid laundry packet exposures over the last five years, according to the American Association of Poison Control Centers (AAAPC).

"Laundry pacs are made to clean clothes", Renck said.

In an earlier statement, Procter & Gamble, Tide's parents company, said: 'We have been working with leading social media networks to remove harmful content that is not consistent with their policies.

There have been 37 reported cases among teenagers so far in 2018, with half of the reports being intentional. To date, at least 10 deaths - two toddlers and eight elderly people with dementia - have been attributed to the ingestion of these pods.

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