Facebook edits feeds to bring less news, more sharing

Facebook edits feeds to bring less news, more sharing

Facebook edits feeds to bring less news, more sharing

Twitter shares increased by 5% after Facebook announced that it will demote business, brand and media posts in news feed shake up.

Zuckerberg said on Thursday that he is changing the goals given to the product teams from stressing on the need to help people in finding the relevant content to assisting people in having more healthy and meaningful social interactions.

The American Internet entrepreneur said they have recently obtained feedback from the community that public content is crowding out personal moments.

In a bid to make time spent on Facebook more "meaningful", the social network wants to reduce the amount of posts that users consume passively, such as public content.

But there are also a zillion other ways you can get news from us.

A large part of brands and media companies' strategies is to post articles and videos from their pages to engage consumers - items that aren't considered "meaningful interactions" between people.

The US election in 2016 saw a string of adverts making misleading or factually inaccurate statements about political candidates gain traction on the site. Visiting our Facebook page, rather than letting the News Feed serve our content to you, is a good way to keep up with us.

Those changes mean fewer posts from businesses and publications, and more posts from friends and family.

Instead of a feed full of updates from media companies (or that clothing store you followed for a discount one time), the future news feed should be full of content you find engaging.

News Feed FYI: Bringing People Closer Together | Facebook Newsroom
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So what does this mean for what you'll see when you scroll through your news feed in the future?

Many of these businesses will be affected by the new measure. Last year, NY magazine reported on a study that found that "people who see an article from a trusted sharer, but one written by an unknown media source, have much more trust in the information than people who see the same article from a reputable media source shared by a person they do not trust".

In a note earlier this week, Wieser reported Nielsen data showing that in September - the most recent month for which this data is available - core Facebook consumption failed to grow year-over-year for a second consecutive month.

The research shows that when we use social media to connect with people we care about, it can be good for our well-being. That means the experience has largely centered on passive consumption of content.

As we roll this out, you'll see less public content like posts from businesses, brands, and media. And news can help start conversations on important issues. In fact, today's press release flat out tells Page owners to expect "their reach, video watch time and referral traffic" to all "decrease" steadily throughout the course of 2018.

The move is likely to result in people spending less time on the leading social network.

"We believe these changes will be beneficial to Facebook in the medium and long term", said Mr Brian Weiser of the Pivotal Research Group.

Facebook's shift toward promoting conversation plays to the HuffPost's existing focus, Lau said, adding that the media outlet has always tried to foster discussion among its readers.

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