H&M pulls 'racist' hoodie and apologises after online ad backlash

H&M pulls 'racist' hoodie and apologises after online ad backlash

H&M pulls 'racist' hoodie and apologises after online ad backlash

Amelia-May Woudstra from H&M group's press and communications department said: "We sincerely apologise for offending customers with an image of a printed hooded top that was published on selected global online channels".

The Weeknd has vowed he will never work with H&M bosses again after the launch of an ill-advised new ad that appears to poke fun at racism. And we ain't going for it!

He wrote, "H&M you got us all wrong!" FATBOY SSE posted an unbelievable video of him and a group of young black men and women saying "we are not monkeys" and then proclaiming into the camera "I am a king" and "I am a queen". "Woke up this morning shocked and embarrassed by this photo. i'm deeply offended and will not be working with [H&M] anymore", the singer tweeted Monday.

Meanwhile, art of the kid model in a reworked hoodie bearing the words "coolest king in the world" has gone viral after being shared by Diddy on Twitter.

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"We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that's what we love because the benefits at the end of the road are so attractive!"

Fashion designer Alex Medina, actress Niecy Nash and Karamo Brown of "Queer Eye for Straight Guy" cast were also critical of H&M.

The Weeknd, who has designed a few pieces for H&M, was so unamused by the shockingly poor decision that he announced on Twitter he was cutting ties with the Swedish brand. Officials at the Swedish clothing company quickly released a statement apologising for the offensive undertones of the post, advertising a product available in the United Kingdom.

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