Facebook steps into YouTube with Universal Music Deal

Facebook steps into YouTube with Universal Music Deal

Facebook steps into YouTube with Universal Music Deal

Over the past few years, Facebook has been more aggressive with removing videos with copy-written music, but this could allow the rules to be slightly more lax while having UMG taking a cut of ad revenue. UMG's announcement mentions that newer music-based products will be built out between the two companies.

Right now, if Facebook's regular users upload videos that contain Universal's music, the videos will get taken down. Over time, this could expand to users being able to access the archives of UMG music as part of the social platforms.

Before anything like that, though, there'll be support for sharing music and music videos with other social network users.

In a deal that is the first of its kind, Universal Music Group and Facebook have announced a partnership.

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Tamara Hrivnak, head of music business development and partnerships, Facebook, said of the deal: "There is a magnetic relationship between music and community building". If later music-based social experiences are deemed indicative of a track's popularity, for example, then it's easy to imagine a scenario in which artists and labels start pushing for Facebook and related "experience" stats to be considered on the Billboard charts.

"This partnership is an important first step demonstrating that innovation and fair compensation for music creators are mutually reinforcing - they thrive together", said Michael Nash, the label group's executive vice president of digital strategy. "We look forward to Facebook becoming a significant contributor to a healthy ecosystem' for music that will benefit artists, fans and all those who invest in bringing great music to the world".

For years, artists have complained that streaming services don't adequately pay them for their music. And previous year, FB founder Mark Zuckerberg told analysts that Facebook users watched an average of 100 million hours of video on the platform every day, though it has struggled to monetize that traffic.

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