Google Chrome will start blocking bad ads in February 2018

Google Chrome will start blocking bad ads in February 2018

Google Chrome will start blocking bad ads in February 2018

Google even went as far as to say that ad blocker use because of bad ads is threatening the sustainability of the web ecosystem. We spilled words on the subject again in June when the search giant confirmed its plans to block ads on pages that didn't conform to guidelines for unobtrusive advertising. That has changed today, though, with an official announcement revealing that Google Chrome's built-in ad blocking will launch on February 15, 2018.

As Google explained in June, bad ads (full-page interstitials, ads with unexpected sound, and flashing ads) have had a negative impact on nearly everyone's experience on the web. They will be able to submit their site for re-review once the violations have been fixed.

The move may be popular among internet users who are annoyed by obtrusive ads, but it could also bring opposition from sites that rely on revenue streams from such ads.

Google Chrome will start blocking bad ads in February 2018
Google Chrome will start blocking bad ads in February 2018

In January 2018, the Coalition will begin rollout of the Better Ads Experience Program, a voluntary initiative for industry participants to improve the online ad experience for consumers and promote marketplace adoption of the Better Ad Standards.

According to VentureBeat, a single violating ad won't be enough to get a website blacklisted. This is also where alleged violations can be appealed by website owners. "All of this information can be found in the Ad Experience Report Help Center, and our product forums are available to help address any questions or feedback".

The addition of a new form of ad-blocking software isn't big news on the desktop browser front, where ad-blocking plug-ins of one type or another have been commonplace for well over a decade.

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