Facebook to put ads before (some) videos

Facebook to put ads before (some) videos

Facebook to put ads before (some) videos

"Viewers tell us they prefer it when the video they are watching "merits" an Ad Break - for example, content they are invested in, content they have sought out, or videos from publishers or creators they care about and are coming back to", said Maria Angelidou-Smith, Facebook's Product Management Director.

In a more annoying caveat, Zuckerberg's brainchild has also announced that it's toying with the idea of ads that appear during the middle of a video.

Though Facebook's revenue is growing, and the number of users is still rising, the company is struggling to keep people engaged for longer time on the site, and it thinks this problem can be solved by videos, said Brian Wieser, an analyst at Pivotal Research Group. It had then opted for mid-roll ads instead that ran mid-way into the video. Facebook also said that it is making changes to the kind of video advertisement that are present on the network. Year-to-date, FB has gained 55.05%, versus a 20.54% rise in the benchmark S&P 500 index during the same period.

Ad Breaks on shows will from January be centered on videos and episodes that are at least three minutes long.

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The move is Facebook's latest step to prioritize videos on its platform. "Facebook is not. So you can make the argument that they're trying to increase total time spent", Wieser said in an interview.

Facebook today revealed several updates to its advertising policies concerning videos. Facebook will also allow Pages to link to Show Pages dedicated to individual Watch programs. For creators whose Show Page is linked to their existing Page, the social networking giant will be able to distribute episodes directly to all their followers.

Given that there's only so much real estate in people's News Feeds, Facebook's decision to show more episodic videos in people's feeds may lead to fewer one-off videos appearing and pressure publishers and creators to follow suit in the types of videos they produce to distribute on Facebook. But Facebook also has plans to let people submit shows or videos as they do on Alphabet Inc's YouTube. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.

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