World's Largest Starbucks Opening In Shanghai, China

World's Largest Starbucks Opening In Shanghai, China

World's Largest Starbucks Opening In Shanghai, China

Coffee chain giant Starbucks is set to open its biggest cafe in Shanghai, as it steps up its operations in China amid cooling growth in the US.

Follow Tess on Twitter. Three wooden coffee bars stretching up to 27 meters (88 feet) long and handcrafted by Chinese artisans will serve as the stage for hundreds of baristas and six brewing methods: ModBar Pour Over, Chemex, Coffee Press, Siphon, Espresso and the proprietary Clover-brewed coffee.

"We firmly believe it is our role and responsibility to use our scale to give back to the communities as we continue to grow in China, and with the people of China", Belinda Wong, CEO of Starbucks China, said in a statement.

While Starbucks may no longer hold the monopoly it once did over the American coffee market, the worldwide cafe chain is doing remarkably well in China, where it first set up shop in 1999. Starbucks promises that customers will be greeted by a multi-sensory coffee experience in an interactive coffee and retail destination like no other.

A Starbucks "partner" makes a siphon brew in the new Starbucks Roastery in Shanghai, China.

Starbucks expanded its investment in China in July, when it announced plans to buy out the partners in its East China joint venture.

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Howard Schultz, executive chairman of Starbucks Coffee Company, said the Reserve Roastery, was Starbucks' "boldest, most premium store ever".

It will also host the Teavana Bar - its first outlet in China specifically offering a range of Chinese teas. Starbucks owns 3,000 stores across 136 cities, with 600 stores only in Shanghai.

Simply point a smartphone or tablet at key features around the Roastery to "bring to life information about the Starbucks bean-to-cup story", according to the company.

Starbucks Shanghai Reserve Roastery is now open at 789 Nanjing Road Shanghai, China.

Same-store sales at U.S. cafes were up 2% for the quarter ended 1 October, while sales in China were up 8%. That was up from just 5.5% five years ago.

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