Amazon Australia has launched, music coming soon

Amazon Australia has launched, music coming soon

Amazon Australia has launched, music coming soon

Amazon has ended months of speculation and officially launched its online retail offering in Australia.

Crucially, Amazon's "Prime" service, which in the United States gives shoppers ultra quick, free delivery via its futuristic nationwide network of warehouses and delivery methods, will not at first be available in Australia.

Industry research firm IBISWorld even put a number to it, last month saying the USA retailer would undercut Australian rivals to the tune of 30%, while an Amazon staffer reportedly said the company was out to "destroy" the local retail scene.

Customer orders will be fulfilled from Amazon's new fulfilment centre in Dandenong South, and Amazon also has corporate offices in Sydney, Melbourne, Perth, Brisbane and Canberra that are home to more than 1,000 employees.

After much anticipation and hype, Amazon is offering free delivery on eligible orders above $49 that are sold by Amazon.

Amazon Australia at launch has a pretty good range including Chromebooks from $289.23 for the Asus C202SA which should make everyone a bit happier about Chromebook availability in Australia. Still, it's a huge blow to our $16 billion retail sector.

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He said Amazon's key strength in the U.S. is the fact its strategy is driven by data, not gut feel, which is a key source of the marketplace. However, they need to react quickly.

Amazon will also feature big brands such as Puma, Lego, L'Oreal and Sonos.

Chairman of the Australian Competition and Consumer Commission Rod Sims last week said the arrival of Amazon would be good for consumers, but less so for incumbent retailers.

"By concentrating on providing a great shopping experience and by constantly innovating on behalf of customers, we hope to earn the trust and the custom of Australian shoppers in the years to come", Braeuniger said.

Australian tech startup Koalasafe has been selling its product via the Amazon Marketplace since 2015.

"By tapping into our global experience and decade of learnings, we are excited to help Australian brands and retailers thrive in what will be a new retail paradigm in our market", Fowler says.

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