Apple's acquisition of PowerbyProxi to favour wireless charging for Apple products

Apple's acquisition of PowerbyProxi to favour wireless charging for Apple products

Apple's acquisition of PowerbyProxi to favour wireless charging for Apple products

Now, with the acquisition of this New Zealand-based firm, Apple seems to be working towards the platform, which would be capable enough to charge iPads and Mac.

This is one of those rare instances where Apple openly confirmed the purchase instead of saying it occasionally buys smaller companies. No financial details were given, but it's another open secret that Apple is lagging behind its competitors in the mobile phone charging game. Regular watchers of the Cupertino-based company will know all too well that it is usually rather non-specific when it makes acquisitions - see this recent deal for French company Regaind for a typical example. We're founded in New Zealand, and closely connected to The University of Auckland where we have access to the world's best and brightest wireless power research engineers and leaders.

PowerbyProxi will continue its "growth in Auckland and contribute to the great innovation in wireless charging coming out of New Zealand", its founder and CEO, Fady Mishriki, said in a statement.

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Apple shared its plans for wireless charging at the unveiling of its iPhone 8 in September.

Highlighting their product offering is the Proxi-Module platform; a modular wireless power and data transfer system designed for high-power applications. The iPhones use the same Qi wireless-power standard as Samsung's Galaxy devices.

Right now, it's still unclear how exactly the startup will help a very large tech company like Apple in its tech ambition. The company plans to release it next year. The iPhone 8 and X both support the standard. The new smartphone will be rolled out in more than 55 countries and also in physical Apple Stores but on limited quantity only.

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