Whole Foods manages to make salmon consumers abandon its competitors

Whole Foods manages to make salmon consumers abandon its competitors

Whole Foods manages to make salmon consumers abandon its competitors

However, the top source of new customers were Walmart and Kroger, accounting for 24% and 16% of Whole Foods new customers respectively.

Customers appear to be sticking around after the price cut. Amazon is hoping the combination of big data and deep integration can turn things around for Whole Foods.

For the month of September, vehicle traffic at Whole Foods stores was up 4.6 percent, the biggest increase since June 2014.

This increase was to the detriment of rivals, with Trader Joe's hit the hardest.

On that day, Whole Foods' customer traffic spiked 31 percent from a year earlier, according to a Thasos Group analysis of location data from millions of mobile phone users. The people visiting Whole Foods during those first three weeks were no different than those it usually attracts.

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Amazon, which fought for years to get significant traction with its Amazon Fresh grocery delivery service, bought Whole Foods in a $13.7 billion deal that has rattled a US grocery sector already in the midst of a brutal price war.

"Knowing which stores new customers have defected from, what income levels they represent, how far they traveled to get to Whole Foods, and ultimately, whether they will continue to shop there after trying it out, are invaluable pieces of information for both investors and the stores themselves", said Greg Skibiski, Thasos Group chief executive officer and founder.

Among Whole Foods' competitors, Trader Joe's saw the highest rate of customer defections: on average, almost 10 percent more daily customers of Trader Joe's defected to Whole Foods in the week of the price cuts relative to the week prior.

Amazon.com, Inc. (NASDAQ:AMZN) has such a powerful brand that it can boost interest in other companies by proxy. The analysis by research firm Gordon Haskett measured prices between August 28 and September 26.

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